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How to Track Lead Sources in ActiveCampaign? [Video]

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Marketing Analytics and Reporting

How to Track Lead Sources in ActiveCampaign?

Welcome to our video on tracking lead sources for better attribution in your ActiveCampaign.

Today, we’ll explore how to capture and store UTM parameters using Active Campaign and Google Tag Manager, ensuring you can accurately attribute sales to their original sources.

Join us as we walk through setting up hidden form fields, utilizing cookies, and automating the entire process for seamless integration and valuable insights. Let’s dive in!

πŸ”— Links:

Source Link app: https://sourcelink.app/
Source Form Fill Script: https://measureschool.com/resource/source-form-fill/

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GTM, GA4, and LS FREE Courses & Resources πŸ’Έ https://bit.ly/measureschool-courses
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OUTLINE

00:00 – Introduction
01:14 – Creating custom fields in ActiveCampaign
02:29 – Creating a form in ActiveCampaign
03:30 – Making hidden form fields
04:50 – Saving the UTM information with 1st-party cookies
06:44 – Testing
07:58 – Filling hidden form fields with UTM information
10:48 – Testing
11:55 – Source Link app

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