Welcome to the next lesson on Google Analytics! In this GA4 tutorial 2023, we will explore the basic reports and provide an overview of Google Analytics 4 (GA4), the latest version of Google Analytics as of the making of this video. If you are new to analytics or transitioning from Universal Analytics (UA), this tutorial will guide you through the setup and usage of GA4.
We will emphasize the importance of identifying key metrics that truly matter for your business, allowing you to make data-driven decisions. We’ll guide you through the GA4 dashboard, highlighting essential reports like traffic acquisition and e-commerce purchases.
Additionally, we will discuss the significance of custom reports tailored to your specific metrics. By the end of this video, you’ll have a solid understanding of GA4 and how to effectively use it for growth marketing and campaign management. Join us as we navigate through the essential features of GA4 and uncover valuable insights for your business.
01:25 Key Metrics
03:05 Walkthrough of GA4
08:34 Acquisition tab
09:50 UTM links
12:31 Traffic Acquisition vs User Acquisition
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