Creating UTM parameters (also known as UTM tags, UTM tracking codes, or Urchin Tracking Module parameters) is a very important part of digital marketing and SEO – mostly because it allows marketers to measure everything they do and optimize along the way, at a very granular level.
If you do it the right way, every single action you take for your online marketing efforts can be quantified.
A UTM code is a tracking code that you add at the end of a URL. Creating UTM codes to track your campaigns on Google Analytics takes only two minutes.
- The goal: To easily create and keep a database of all the UTM URLs for the different campaigns you are executing and which drive traffic back to your website.
- The ideal outcome: consistent usage of UTM parameters across your team, across platforms, and across campaigns, which makes it very easy to understand the actual impact of …