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How Track Conversions on Your LMS Website with Derek Ashauer [Video]

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Course Creator Marketing Marketing Analytics and Reporting

In this LMScast episode, Derek Ashauer emphasizes the need of maximizing WordPress LMS websites and Tracking conversions.

Starting the process, he advises using a privacy-oriented data tool like Plausible or Fathom or a Google data tool depending on this. By tying to many WordPress components, his response, Conversion Bridge, streamlines the procedure. Derek discusses conversion funnels websites’ tracking of user behavior and identification of spots where people often lose interest.

Privacy issues make it somewhat difficult to keep an eye on certain people throughout many sessions. However, looking at the bigger picture, group trends can be incredibly helpful. He suggests trying out multiple iterations of a page using FunnelKit and AB testing to boost response rates. For smaller websites, a method that is done by hand might also work well when changes are made and the results are tracked over time. Focusing on and improving key points in a user’s …

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