How Video Consumption is Changing in 2023 [New Research]

Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started.

While video isn’t going anywhere, it’s constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up.

Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically.

Online Video Consumption Statistics Marketers Should Know

How Video Consumption is Changing in 2023 1. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more important.5. Consumers prefer shorter videos.Navigating video in 2023