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How Will You Turn to Face AI Change? | What’s New? [Video]

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Digital Marketing for Professionals

How Will You Turn to Face AI Change? | What’s New?

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

Recent Andreessen Horowitz (aka A16z) research predicts skyrocketing budgets, spending, and experimentation around the use of generative AI tools in marketing. Robert Rose says A16z has good reason to hype an investment in AI-powered content operations. However, instead of pouring a budget into building AI models and use cases, Robert recommends investing in change management first.

📣So what do you think? Is your marketing team putting the AI use case cart before the change management horse? Let us know in the comments.

👀 Related: How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success –
https://contentmarketinginstitute.com/articles/implementing-change-content-team

⭐️Sources: https://www.youtube.com/watch?v=EcIG65NNx1I
https://a16z.com/generative-ai-enterprise-2024/
https://www.businessinsider.com/the-consulting-business-demand-is-rough-right-now-2024-3
https://www.linkedin.com/pulse/2024-budget-growth-slowing-etr-enterprise-technology-research-t9ikf/?trk=organization_guest_main-feed-card_feed-article-content

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