Marketing Platforms and CRM

Huble develops Key Account Management methodology within HubSpot [Video]

–  New framework from Elite Partner Huble Digital enables HubSpot users to automate and scale account management processes –  

LONDON, June 29, 2022 /PRNewswire/ — International digital business & CRM consultancy Huble Digital has developed a framework to roll out Key Account Management within HubSpot CRM software

HubSpot offers many tools and features across its five hubs — Marketing, Sales, Service, CMS, Ops — using these tools together helps companies acquire new customers, as well as retain and grow existing customers.

Huble develops Key Account Management methodology within HubSpot

Daryn Smith, Chief Sales & Marketing Officer at Huble Digital, says, “There is a perception that the HubSpot Sales Hub is optimised for new business sales only, however Key Account Management is a critical path for business growth and the HubSpot product is more than capable of automating and managing a key account management function.” 

As research has shown, …

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Marketing Platforms and CRM

Salesforce Digital Experience - Improving Talks Series [Video]

Are you curious as to how Salesforce(SF) can be used other than a Sales customer relationship management (CRM) tool? SF provides CRM software and applications for not only for sales but also customer service, marketing automation, analytics, and application development. Specifically for Customer Service where SF allows the creation of a Portal or Digital Experience Site allowing external access to SF Resources. Join Marcus Vandenbent as he demo's a fully functioning SF Digital Experience site with not just the ability to log or view a clients cases but also have the ability to use AI to retrieve recommended Wiki articles based on the content of a case or a search.About Marcus - Marcus Vandenbent is a consultant for Improving Atlanta (IA) for close to five years and specializes in explaining the needs of a business in how it relates to relevant technologies, specifically the Microsoft Office 365 platform. Marcus has over 25 years of experience in Information Technology, implementing everything from the architecture of both small and large data centers, to providing IT related training, to designing enterprise disaster recovery solutions, to creating small simple content management sites, to administering internal business management systems, and to implementing large scale/high volume cloud based sites.Prior to joining IA, Marcus was a Sr. SharePoint Architect for ATT where he focused on architecture, supporting and maintaining a hosted SharePoint enterprise environment. Marcus has experience with many types of businesses including Healthcare, Staffing, Credit Providers, Telecom, Marketing, and Facilities Management.