So, I just finished reading “They Ask, You Answer” by Marcus Sheridan and here are my top 3 takeaways. 💡
One – if you want to build trust and grow your business, it’s essential to address customer questions. Nowadays, most people make buying decisions before even contacting a company, so you’ve got to provide them with the information they need to make a decision.
Two- businesses need to be transparent about pricing, alternatives, and competitors. Don’t be afraid to explain pricing in plain, simple language and give context to help customers understand the cost of your product.
Three- content creation is your best friend! By creating content that answers customer questions and concerns, you can become a trusted authority and prequalify customers, saving time for your sales team. And make that content video for even better results.