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IHOP Names Pereira ODell Creative Agency Partner [Video]

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Social Media Marketing

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IHOP has a new agency to promote its flapjacks and a new tagline to entice people to its restaurants. The pancake chain named Pereira O’Dell as its new creative agency partner and together the two entities released a new campaign and tagline: “Let’s Put a Smile on Your Plate.”

Pereira O’Dell was awarded the business through a competitive creative review and is tasked with developing brand strategy, TV ads, out of home placements, digital and social media campaigns, influencer marketing and brand integrations.

The new spots utilize a modern cover of the classic tune “When You’re Smiling” and cuts back and forth between food being cooked on the griddle and people smiling and enjoying their time at the restaurant.

The creative inspiration for the campaign is based on the happiness people feel when enjoying the food at an …

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