Ikea: 10 marketing stunts assembled to boost the Swedish furniture giant's brand [Video]

Swedish retailer Ikea was founded in 1943 by Ingvar Kamprad as a mail order sales business that half a decade later pivoted into furniture. 76 years later, Ikea has assembled a global retail empire and stays at the front of consumers’ minds with clever marketing efforts.

Largely known for its flatpack furniture and …

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