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I’m Now Constantly Seeing Tesla Ads On YouTube But Is It The Way To Go? [Video]

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Social Media Marketing

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In case you haven’t been following the “Tesla should advertise!” vs. “No, it shouldn’t!” discussion of the past decade, the short summary is that Tesla has basically never used traditional advertising. It has engaged in marketing, of course, especially through its well known incentives-based referral program and on social media. But it has not run TV ads like other automakers. As production capacity has grown and Tesla has reached new sales heights quarter after quarter, it has been difficult to maintain the rapid growth it once saw. Many have been arguing for the past couple of years that Tesla needs to start engaging in normal advertising, and that doing so is much cheaper than cutting prices deeper and deeper.

At long last, sometime last year, Elon Musk agreed that Tesla could start trialling some advertising. (As it turns out, this also came on …

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