Importance of Agricultural Marketing [Video]

The agricultural marketing system includes two major sub-systems within it viz product marketing and input (factor) marketing. The product marketing sub-system is inclusive of farmers, village traders, processors, wholesalers, importers, exporters, retailers, marketing cooperatives, and regulated marketed committees. Whereas, the input marketing sub-system includes input manufacturers, distributors, importers, exporters, related associations, and others who make distinct farm production inputs available to farmers.

Agricultural marketing plays a key role not only in the stimulation of production and consumption but also in the acceleration of economic growth. It is the most important multiplier of agricultural development. The importance of agricultural marketing is well-discussed in the points below: 

Optimization of Resource use and Output management

An efficient system of agricultural marketing results in the optimization of resource use and output management. It also leads to an increase in marketable surplus via scaling down the losses arising out of inefficient processing, transportation, and storage. A well-designed marketing system can …