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Hi! Today we’re going to tell you about Important PPC Stats to Take Note of (Part 2).
In the previous video, we looked into what pay-per-click (PPC) means. The key benefits of having a strong PPC strategy through a pay-per-click advertising agency were also raised. Some PPC statistics were shared, but in order to get the full picture, more need to be seen.
Let’s get started.
According to Clutch, 33 percent of surveyed users click on paid search ads since their search queries are answered directly.
75 out of 506 respondents stated they clicked on ads, which made finding their needed information easier. It means that ads should be created with addressing user queries in mind. At the very least, the ads should be relevant enough to users to get their attention, leading to a click-through.
According to Sparktoro, the average clickthrough rate of PPC ads is 11.38 percent
The actual CTR of ads in several search result spots can vary. However, an ad that’s optimized well by a PPC-familiarized digital marketing agency will see an 11 percent average CTR. Take note that it is not the maximum CTR possible. Instead, view the figure as a benchmark as to whether a campaign is actually working well.
According to Clutch, text ads are the most popular PPC ads, preferred by 49 percent of users over shopping ads (31 percent) or video ads (16 percent)
Text ads often speak to buyers when they’re looking for information, typically known as the research stage. This could influence and/or inform their decisions when buying. It is vital to understand the user’s intent to make the right type of ad to earn clicks.
PPC has not lost its importance in 2022, despite over a 2 years of lockdowns. Statistics have shown that more users are more aware of paid ads and tend to use ad blockers. However, they also click on paid search ads as long as it helps them get the answers they need. A strong PPC strategy can make a huge difference in helping a business level up considerably despite the economy.
00:00 – 00:27 – Welcome to our video!
00:28 – 00:53 – 33 percent of surveyed users…
00:54 – 01:21 – The average CTR of PPC ads is 11.38 %
01:22 – 01:48 – Text ads are the most popular PPC ads
01:49 – 02:12 – Conclusion
02:13 – 02:28 – Contact with us today!
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