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Inject First-Party Data into GA4 | Video

Categories
Marketing Analytics and Reporting

What you will learn from this video?

After setting up GA4 to collect all available online data, the next step is to look at ways to inject first-party data into Google Analytics 4.

As third-party cookies deplete, first-party data gives marketers the power to get closer to the journey customers take. By combining behavioural data from online and offline sources, Google Analytics 4 can deliver advanced solutions that achieve stronger and more profitable results.

This stage makes up the second video in our GA4 Summit Series entitled ‘Inject’.

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