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Inside Marketing and Advertising in the Metaverse [Video]

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While not new, the “metaverse” recently got a big boost from Facebook, now known as Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept.

The vague term refers to a variety of shared spaces and assets that people can access via the internet, sometimes using virtual reality and augmented reality devices, and interact with each other and buy virtual goods.

But Facebook itself says the payoff won’t be immediate, and top executives have widely differing expectations of what the metaverse means to them.

Read more: Facebook: Metaverse investment to reduce profits by “approximately $10 billion” this year

Here’s what 14 top executives are saying about the ‘metaverse’

CEO interest in the metaverse is surging, but some are wary: Data

Metaverse gaming, VR, crypto, NFTs

As hype builds around the idea, advertisers and their agencies are racing to benefit from …

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