Inside Shopify UX S2 EP11 | The evolution of buyer experiences for Shop [Video]

Host and UX director Lola Oyelayo-Pearson speaks with Senior UX Managers Katarina Batina and Matt Griffin about the evolution and development of Shop and Shop Pay as Shopify’s buyer-facing experience.

Chapters:
00:00 – Intro
04:06 – Shop as a visible buyer-facing product
09:58 – Shop is more a department store than marketplace
11:10 – Shop Pay started as a ‘Remember me’ checkbox experiment
17:17 – The Shop flywheel builds what people want into the ad-dollar industry
19:56 – Reconciling being value-driven with commercial business models
24:40 – Shop enables customer acquisition after changes in privacy and advertising
31:10 – Making room for unique brands within Shop
36:10 – Shop Minis for shopping experiences
41:23 – Reflecting on the intern experience
49:17 – Accessibility and bringing inclusion into design is an art as much as a science
59:11 – Fortune teller questions
1:05:00 – My best advice for leading: let it all go and go do the thing, and fostering a culture of design connoisseurship

Shopify is building the future of commerce, but who are the people building it? The Inside Shopify UX podcast introduces some of the leaders and crafters on our UX team and asks them to explain the big commerce problem their team is trying to solve, and gives the real talk on some of the industry’s challenges and questions.

Listen to learn more about the complex UX challenges our team is solving and how we’re making it easier for entrepreneurs to thrive.

Join us: shopify.com/careers/ux

Credits: Produced by Jen Shaw, UX Communications and Marketing
Assisted by Isabelle Hamel Carassi, Merchant Services Coordinator
Edited by Michael Busse, Technical Production Operator
Artwork by Senior Illustrator Alisha Giroux, Senior Culture Designer Dani Chavez Ackermann, Senior Marketing UX Designer Marina Verdu, and Broadcast Motion Graphics Artist Trevor Silvani
With music by Senior UX Manager Matt Griffin (silentquietspaces.com)