Introduction to Google Analytics 4 [Video]

This video explores the differences between the old Google Analytics (Google Analytics Universal) and the new one (Google Analytics 4). UA primarily tracked website sessions and page views, but GA4 takes a bold step towards a unified data ecosystem, effortlessly merging web and mobile app data to provide a comprehensive user journey analysis.

Learn how GA4 helps marketers with product analysis, grouping data, and working smoothly with Google Tag Manager.

If you want to learn more about GA4, watch our longer video with Emily Kramer from MKT1. https://youtu.be/kLR_Mkuw348

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0:08 Introduction
0:28 Differences between UA and GA4
0:43 What are ‘sessions’ in UA
2:33 What are ‘events’ in GA4
3:40 Advantage of ‘events-based view’ for marketers in GA4
4:02 GA4 integration with Google Tag Manager
5:15 Video credits
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