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Invites Drinkers To New Horizons In new global platform via TABOO [Video]

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Social Media Marketing

Starward Whisky is taking a bold step onto the global stage with its new campaign ‘To New Horizons’, developed with creative agency, TABOO. The campaign invites drinkers to break away from convention and embark on a journey into new frontiers of whisky enjoyment.

Since it was founded in Melbourne by David Vitale in 2007, Starward has swiftly ascended in the whisky world, clinching the title of the World’s Most Awarded Distillery of the Year at the prestigious 2022 San Francisco World Spirits Competition. Their signature maturation process, which uses locally sourced red wine barrels, pays homage to their Melbourne roots and is an integral part of their brand identity.

The ‘To New Horizons’ platform seeks to captivate both seasoned aficionados and newcomers to whisky, urging them to explore beyond traditional confines and discover whisky’s potential in delicious new cocktails and occasions. The hero film, shot by Max Greenstein of Betty …

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