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Is AI the Future of Search Ads? – Ignite Friday [Video]

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Digital Marketing for Professionals

Is AI the Future of Search Ads? – Ignite Friday

This week: Google’s integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences. 

Here’s what happened this week in digital marketing.
(00:37) 1. Is AI the Future of Search Ads?
(01:06) 2. Google Is Testing “Nearby Events and Deals” as a Local Search Feature
(01:36) 3. What Are the Best Ad Bidding Strategies on TikTok?
(03:43) 4. TikTok Announces New Accessibility Option
(03:51) 5. Is TikTok Going Long Form?
(04:42) 6. Will You Miss Lookalike Ad Targeting on LinkedIn?
(05:03) 7. New LinkedIn Tool to Generate Leads
(05:56) 8. How Many SEOs Worry About the Impact of Google’s SGE?
(06:16) 9. Looking to Plan Ahead for Marketing on X in 2024?

Interested in reading the full news? Find it here: https://ignitevisibility.com/digital-marketing-news

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