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ISPCC Advertising Campaign Focuses on Online Grooming [Video]

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Social Media Marketing

ISPCC has launched a new advertising campaign highlighting the dangers of online grooming in the run up to Safer Internet Day which takes place on February 6.

The campaign, which taps into a very real concern for parents – do they know who their child is talking to when they are online? – will run across social and VOD and was developed and produced, pro-bono, by Cork-based AV3 Media.

Viewers initially see a young girl seemingly texting her peers. Messages and emojis fly across the screen as the questions grow increasingly intrusive and age inappropriate. But then, we see the ‘girl’ transform into a sinister-looking older man. It closes with a screenshot directing viewers to ispcc.ie where they can get online safety tips and advice.

According to Deirdre McNamara, head of marketing, ISPCC: “The online landscape is constantly evolving, and that’s a scary prospect for even the most tech-savvy of …

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