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Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF Campaign [Video]

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Social Media Marketing

To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and print.

Created by Santa Monica-based RPA, the campaign features a 60-second animated film, animated social media posts, and static and animated posters. All begin today, the start of World Immunization Week, which runs annually from April 24 to 30.

The animated film, “Dangers,” is based on the relatable insight that kids, by their very nature, are little daredevils who constantly put themselves at risk of injury. While we can’t prevent all dangers kids get themselves into, vaccination can help prevent dangers from getting into our kids.

The film was illustrated and animated by LOBO director Mateus de Paula Santos of São Paulo, Brazil, using a combination of 2-D and 3-D animation. According to Jason Sperling, chief of creative development for RPA, this format is a perfect fit both for speaking to parents and parents-to-be, and for adding a lightheartedness to …

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