Kroger Rips off and Steals From Small Business: Peach Truck Scandal, Explained [Video]

Kroger has found itself at the center of a scandal involving the alleged theft of marketing materials and business concepts from a small, Nashville-based company. The Peach Truck, a lifestyle brand known for delivering fresh peaches nationwide, has publicly accused Kroger of misappropriating their intellectual property for a new peach-selling initiative, according to The Tennessean.

The scandal unfolded when Stephen Rose, co-founder of The Peach Truck, stumbled upon a Google alert for his company. Rose explained in a viral social media post, captioned, “Hey @krogerco, what’s up with this?!,” “I was shocked at the image they used. This image looks super familiar to me for several reasons. The reason it looks so familiar is because I recognize the person in the photo.”