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PPC Advertising

LaMDA Is Sentient??? The Google AI Chat Logs That Made Google Engineer Blake Lemoine Believe It Is [Video]

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LaMDA Is Sentient??? The Google AI Chat Logs That Made Google Engineer Blake Lemoine Believe It Is

These Google AI chat logs were from 9 conversations that made Google Engineer, Blake Lemoine, believe that the LaMDA chatbot is sentient.

Does artificial intelligence REALLY have a soul? How would we prove sentience? What are the potential impacts of AI on our society moving forward? I’ll discuss all of that and more in this video!

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PPC Advertising

Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPC [Video]

FORMULAS Word Count: =LEN(Cell)-LEN(SUBSTITUTE(Cell," ",""))+1 Countif : = COUNTIF(H5:P5,"less than sign 48") Vlookup : = VLOOKUP(Cell,Select full table(fix with f4),6(Select column),FALSE)Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPCWhat is Amazon PPC?Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and on competitor product listings. In this way, sellers can present Amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads performance to identify which specific ads are driving conversions. Amazon then charges them each time a potential customer clicks and views their ad. It’s a highly effective technique to derive sales and rank organically.ACoS:Advertising Cost of Sales also known as ACos is the percent of sales spent on advertising. This is calculated by dividing total ad spend by sales. ACos must be lower than your products actual profit margins if your profit margin is 30% then your ACos must be lower than 30% to get into profit zone. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (i.e., $4/$20 = 0.20). Formula: 100 ([total ad spends] ÷ [total sales])Attributed Sales: Attributed sales are the total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to update so, don’t get worried if sales are not appearing. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.Impressions: Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is doing.Clicks: The number of times your ad has been clicked by customers.Click-through Rate: A click-through-rate also known as CTR is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.The average CTR on Amazon is 0.41%.Formula: clicks ÷ impressionsChecklist to run a successful PPC:1. Your listing must be well optimized it must contain relevant keywords and your back end also needs to be optimized.2. Your listing must have more than 5 reviews in order to get the juice out of PPC.3. Your Images must be attractive and should also contain life-style images.4. Buy-Box must not be suppressed.5. Your listing should contain all the information of your product to convert buyers.6. NO keyword stuffing must be done.Types of Amazon PPC ads: There are three types of PPC ads in Amazon1. Sponsored Products2. Sponsored Brands 3. Sponsored DisplaySponsored Products:Sponsored Product ads appear in search results and product listing pages, and can closely resemble organic listings. This is the most common type of Amazon PPC ad. It is used by 66% of third-party sellers.When creating sponsored product ads, there are two types of keywords targeting strategies a seller can use: automatic targeting and manual targeting. Let’s explore their differences1. Automatic targeting2. Manual targeting1)Automatic Targeting:The automatic strategy involves targeting keywords that Amazon’s algorithm determines are related to your product listing. Amazon algorithm takes these keywords from your products listing page. Over time, Amazon uses data that it collects from shoppers’ clicks and purchases, then adjusts the ads to better suit your listing and increase conversions. In Automatic targeting you don’t have to give amazon keywords.Within automatic targeting, sellers can use four different keyword match types: • Close match• Loose match• Substitutes • ComplementsClose match: In Close match ads appear when shoppers use search terms that are closely related to the product you’re advertising.Loose match:In Loose match ads appear when shoppers search keywords loosely related to your product.Substitutes:In Substitutes match type to target shoppers who are considering products that are similar to your product, but sold by a different brand (i.e., a Cuisinart blender instead of a Kitchenaid blender) Complements:Complements match type targets shoppers viewing detail pages of products that complement yours (i.e., paintbrushes to go with a paint set)Note: Auto campaigns gives more keywords and is mainly used as research campaigns. The downside of Auto campaigns is that it lacks the optimization options that other ad types [email protected]@ppckeywordoptimizationPPC KEYWORD [email protected]

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PPC Advertising

Auto Detailing Marketing | How To Get Business For Auto Detailing | Google Ads [Video]

Auto Detailing Marketing | How To Get Business For Auto Detailing | Google Ads. In this auto detailing marketing case study we talk about google ads for auto detailing and how to get business for auto detailing. If you are looking for car detailing marketing ideas and strategies look no further. PPC for auto detailing is the fastest way to get your phone ringing off the hook! Learn all about auto detailing advertising and our auto detailing marketing plan.Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-todayMore about us, our free training, and our courses: https://linktr.ee/clicksgeek⏱️TIMESTAMPS⏱️0:00 Intro 0:16 Auto Detailing Marketing0:49 Using Google Ads to generate more leads3:20 Outro---------- RELATED VIDEOS ----------1. Criminal Lawyer PPC Marketing Google Ads Case Studyhttps://youtu.be/uPbgSkua6Lw2. Estate Planning Lawyer Google Ads PPC Case Studyhttps://youtu.be/lO-aYkyWTrA3. Dentist Marketing Google Ads PPC Case Studyhttps://youtu.be/wrSQxT5Kmbs4. Auto Repair Shop Marketing Google Ads PPC Case Studyhttps://youtu.be/SL7OFiXz228*************************************************************************#PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

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PPC Advertising

How to Create an Amazon Attribution Link in Amazon Seller Central TUTORIAL [Video]

Step-by-step tutorial on how to create Amazon attribution links and Amazon attribution tags in Amazon Seller Central. Subscribe for more and check out MORE cool stuff below. 👇🚀 6 Amazon Product Launch SECRETS Course: https://www.udemy.com/course/amazon-fba-product-launch-strategies-course/?couponCode=ATTRIBUTION▬▬▬▬▬▬▬▬▬FULL TUTORIALS 👇 ▬▬▬▬▬▬▬▬▬🎥 PRODUCT RESEARCH: http://bit.ly/amazon-product-research🎥 SUPPLIERS & SHIPPING: https://bit.ly/amazon-product-sourcing-playlist🎥 AMAZON LISTING OPTIMIZATION: http://bit.ly/amazon-listing-optimization🎥 PRODUCT LAUNCH & SCALING: http://bit.ly/amazon-product-launch🎥 ETSY TUTORIALS: https://bit.ly/etsy-playlist🎥 WALMART TUTORIALS: https://bit.ly/walmart-playlist🔔 SUBSCRIBE FOR MORE: https://bit.ly/weekly-amazon-fba-tips▬▬▬▬▬▬▬▬▬▬▬CONNECT ON SOCIAL 👇▬▬▬▬▬▬▬▬▬▬▬ AMAZON SELLER GROUP: https://bit.ly/amazon-seller-group INSTA: https://bit.ly/amazon-fba-insta TWITTER: https://twitter.com/sumnerhobart LINKEDIN: https://www.linkedin.com/in/sumner-hobart/▬▬▬▬▬▬▬▬▬▬▬TOOLS TO MAKE $$$ 👇▬▬▬▬▬▬▬▬▬▬▬ 50% OFF HELIUM 10 for First Month HERE (Promo Code “ESCAPEPLAN50”): http://bit.ly/helium-10-coupon #1 Amazon PPC Tool HANDS-DOWN Here:https://bit.ly/apex-ppc-tool 20% OFF VIRAL LAUNCH (Promo Code “ESCAPEPLAN”): http://bit.ly/20-off-viral-launch Get the Money Amazon OWES You HERE:https://bit.ly/fba-reimbursements 50% OFF PICKFU HERE (Promo Code “SUMNER”):http://bit.ly/50-off-pickfu🎁 Up to 90% OFF TOP eComm Courses HERE:https://linktr.ee/sumnerhobartudemySUBSCRIBE NOW & click the 🔔 so you don’t miss life-changing content!⚠️ DISCLAIMER: Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.Thank you SO MUCH for your support and God bless! ❤️️#amazonattribution #amazonattributionlinks #amazonattributiontutorial #amazonattributionvideo #amazonfbavideos #amazonsellervideos #amazonfbatutorials #amazonsellertutorials

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PPC Advertising

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max [Video]

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.---------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News - Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00Google Launches New Search Console URL Inspection API - 10:02Revised Google Ads Partners Program Relaunches - 15:07 🔥 Take of the Week - Brett Bodofsky 19:41🔎 ICYMI - Shaun Elley -20:38⚡️ Lightning Round ⚡️ Paid - 22:26Organic - 31:23Social - 45:00⚙️ Working Hard, or Hardly Working? - 52:13🛠 Cool Tool - 54:50🧠 Must Read Marketing Article of the Week - 55:57🎉 Shootin’ the Heck - 58:59---------------------------------------------------------------------------------------------------------------------------#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo