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PPC Advertising

Last Week in Local for the Week Ending January 31, 2022 [Video]

Last Week in Local for the Week Ending January 31, 2022

Mike and Carrie discuss the last week in local search – Today they take a look at Square’s newest rival, what’s new with the FTC, best practices and tips for your GBP listings, and a whole lot more!

Mike’s Links:
Losses Mount for Startups Racing to Deliver Groceries Fast and Cheap – https://www.wsj.com/amp/articles/losses-mount-for-startups-racing-to-deliver-groceries-fast-and-cheap-11643544004
Apple working on tech to allow iPhones to directly process credit cards – https://appleinsider.com/articles/22/01/27/apple-working-on-tech-to-allow-iphones-to-directly-process-credit-cards
With $4.2M Fine, FTC Kills ‘Review Gating’ – https://www.nearmedia.co/ftc-drops-a-4-2-review-abuse-fine/
FTC’s Review Guidelines Part I: Business Marketers – https://www.nearmedia.co/ftcs-business-marketer-guidelines/
Ep 49: GMB PWND by spammer, Google moves toward contextual advertising & The FTC updates review guidelines – https://www.nearmedia.co/ep-49/
We Studied 81,000 Page Titles – Google Rewrote 61% Of Them – https://zyppy.com/blog/google-title-rewrite-study/
Video verification is now available for Google Business Profiles – https://searchlabdigital.com/blog/video-verification-is-now-available-for-google-business-profiles/
Best Practices When Moving Your Business Location in GMB – https://whitespark.ca/blog/best-practices-when-moving-your-business-gmb-listing/
Google Promotes Pointy From Google In Business Profiles – https://www.seroundtable.com/pointy-from-google-promotion-32823.html?utm_source=tldrmarketing.com&utm_medium=referral
Colan Nielsen Google Promotes Pointy, Twitter – https://www.seroundtable.com/pointy-from-google-promotion-32823.html?utm_source=tldrmarketing.com&utm_medium=referral

Carrie’s Links:

Apple to Rival Square by Turning iPhones Into Payment Terminals – Bloomberg – https://www.bloomberg.com/news/articles/2022-01-27/apple-to-let-iphones-accept-credit-cards-without-extra-hardware?fbclid=IwAR34SkK-P-9-P0PvoIr_gA2lxeMfyl0qbAi7QT6JK6q0ccQ_SUj-bKmpQek
NJ Restaurant Threatened to Fire Workers Who Didn’t Get 5-Star Reviews – Business Insider – https://www.businessinsider.com/nj-restaurant-fire-workers-5-star-google-reviews-tio-edison-2022-1
GBP Edits currently pending review – Local Search Forum – https://localsearchforum.com/threads/all-gbp-edits-are-currently-pending-review.58636/
https://twitter.com/clairecarlile/status/1487069016258711552?s=20&t=dWf3BBXql7PKIIgTDv7Hcg – Claire Carlile – ​​https://twitter.com/clairecarlile/status/1487069016258711552?s=20&t=dWf3BBXql7PKIIgTDv7Hcg
Don’t Just Set It and Forget It: A 10-point Guide to Monitoring Google Business Profile – BrightLocal – Claire Carlile, BrightLocal – https://www.brightlocal.com/learn/monitor-google-business-profile/
https://www.brightlocal.com/research/local-consumer-review-survey/ – BrightLocal – https://www.brightlocal.com/research/local-consumer-review-survey/

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PPC Advertising

Maria Speaks | [UPDATED - JAN 2022] Reach Customers Online - Grow with Google Webinar Replay [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like your Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.In this workshop we’ll discuss best practices for:Improving your website’s visibility in Google’s organic search results, on all devicesDetermining keywords, phrases, and search trendsOptimizing a free Google Business ProfileAdvertising your business on Google✔️Join the Market In Moments Free Community: https://www.klibrand.com/market-in-moments✔️ Register for Maria Elena's Marketing Webinars: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google's Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

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PPC Advertising

How to Create an Amazon Attribution Link in Amazon Seller Central TUTORIAL [Video]

Step-by-step tutorial on how to create Amazon attribution links and Amazon attribution tags in Amazon Seller Central. Subscribe for more and check out MORE cool stuff below. 👇🚀 6 Amazon Product Launch SECRETS Course: https://www.udemy.com/course/amazon-fba-product-launch-strategies-course/?couponCode=ATTRIBUTION▬▬▬▬▬▬▬▬▬FULL TUTORIALS 👇 ▬▬▬▬▬▬▬▬▬🎥 PRODUCT RESEARCH: http://bit.ly/amazon-product-research🎥 SUPPLIERS & SHIPPING: https://bit.ly/amazon-product-sourcing-playlist🎥 AMAZON LISTING OPTIMIZATION: http://bit.ly/amazon-listing-optimization🎥 PRODUCT LAUNCH & SCALING: http://bit.ly/amazon-product-launch🎥 ETSY TUTORIALS: https://bit.ly/etsy-playlist🎥 WALMART TUTORIALS: https://bit.ly/walmart-playlist🔔 SUBSCRIBE FOR MORE: https://bit.ly/weekly-amazon-fba-tips▬▬▬▬▬▬▬▬▬▬▬CONNECT ON SOCIAL 👇▬▬▬▬▬▬▬▬▬▬▬ AMAZON SELLER GROUP: https://bit.ly/amazon-seller-group INSTA: https://bit.ly/amazon-fba-insta TWITTER: https://twitter.com/sumnerhobart LINKEDIN: https://www.linkedin.com/in/sumner-hobart/▬▬▬▬▬▬▬▬▬▬▬TOOLS TO MAKE $$$ 👇▬▬▬▬▬▬▬▬▬▬▬ 50% OFF HELIUM 10 for First Month HERE (Promo Code “ESCAPEPLAN50”): http://bit.ly/helium-10-coupon #1 Amazon PPC Tool HANDS-DOWN Here:https://bit.ly/apex-ppc-tool 20% OFF VIRAL LAUNCH (Promo Code “ESCAPEPLAN”): http://bit.ly/20-off-viral-launch Get the Money Amazon OWES You HERE:https://bit.ly/fba-reimbursements 50% OFF PICKFU HERE (Promo Code “SUMNER”):http://bit.ly/50-off-pickfu🎁 Up to 90% OFF TOP eComm Courses HERE:https://linktr.ee/sumnerhobartudemySUBSCRIBE NOW & click the 🔔 so you don’t miss life-changing content!⚠️ DISCLAIMER: Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.Thank you SO MUCH for your support and God bless! ❤️️#amazonattribution #amazonattributionlinks #amazonattributiontutorial #amazonattributionvideo #amazonfbavideos #amazonsellervideos #amazonfbatutorials #amazonsellertutorials

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PPC Advertising

How to Forecast Your Amazon PPC Approach [PPC Den Podcast] [Video]

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!We’ll see you in The PPC Den!Highlights:0:00 Intro– Get out your crystal balls!4:43 When is forecasting necessary in Amazon PPC?9:27 First step when planning an approximation 10:57 Where to get approximate search volume15:50 Where to get approximations for average CPC20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations30:40 Why approximations are usefulIf you like what you hear, please give this video a Thumbs Up and share it with your friends!Resources & Links-- Search & Orders Approximation 3000 Google Sheet: https://docs.google.com/spreadsheets/d/17jfP8spwsik5ZAvAFdzSMlttK0nz3cMOYhs5-wnrKgw/edit#gid=0-- Where to find Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr/ -- Junglr: https://www.junglr.com/-- Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords: https://youtu.be/o-O0kJlGogQ-- How to do Keyword Research for Amazon PPC: Back to Basics: https://youtu.be/fg0khtpfABs-- All About ACOS YouTube playlist: https://youtube.com/playlist?list=PL7t3mNEQ6RO0VbBNQ6CuvHLG1KBhKwJtC-- ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read) : https://www.adbadger.com/blog/acos-amazon/-- Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/-- All our episodes and show notes: https://www.adbadger.com/podcast​​​​​Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili GonzalezVideo and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker