Lead Generation: A Beginners Guide to Generating Business Leads the Inbound Way [Video]

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti I’ve ever seen, and the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”

This frustrating interruption is why HubSpot is here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that ruins spaghetti night.

Let’s start with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how to label lead types — such as sales qualified leads — how you generate leads, and why inbound lead generation is much more effective than simply buying leads.

What is a lead?

A lead is any person who indicates interest in a company’s product or service.

Leads typically hear from a …