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Marketing Analytics and Reporting

Learn Basic SQL in 15 Minutes (PART 3) | SQL Functions Tutorial [Video]

Learn Basic SQL in 15 Minutes (PART 3) | SQL Functions Tutorial

In this third and final part of the Learn Basic SQL in 15 minutes series, we’re going to be learning how to use different SQL functions to both clean data and create new fields from existing data.

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WATCH PARTS 1 & 2 HERE:
Part 1 – https://youtu.be/kbKty5ZVKMY
Part 2 – https://youtu.be/gm6tNK_iOHs

TIMESTAMPS
00:00 Intro
01:22 Tutorial start
02:28 TRIM, LTRIM & RTRIM functions
04:08 LEFT & RIGHT functions
05:15 LPAD & RPAD functions
06:30 SUBSTRING function
07:22 LENGTH function
08:58 LOCATE function
09:37 Separating first & last names
12:08 UPPER & LOWER functions
12:34 CONCAT function
13:20 Conditional Expressions
13:50 CASE statements
16:11 Outro

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Categories
Marketing Analytics and Reporting

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 

0:06 Introduction
 1:56 Agenda
 2:31 Migrating to Google Analytics 4
 3:36 GA4 Account Structure 
6:42 Demo - creating a GA4 property
 9:10 Demo - creating a Data Stream
 13:00 Demo - Google Ads linking with the GA4 Setup Assistant
 15:17 Measuring custom events in GA4 
19:03 Measuring Conversions in GA4
 26:15 Migrating users with the GA4 Setup Assistant
 29:50 Reporting & Explore in GA4
 34:35 Demo - Reporting
 38:00 Demo - Customization
 44:23 Demo - Explore

Categories
Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]