Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing – Beet.TV #DigitalMarketing [Video]

LAS VEGAS—Enterprise marketers that have watched direct-to-consumer brands infringe on their market share need to push the reset button, according to Comscore’s Sarah Hofstetter. “And I don’t mean start moving all your advertising to direct marketing on Facebook although that’s not necessarily a bad thing,” Hofstetter says in this interview …

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