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Levis and Snapchat Join Forces for Pride Month With Limited-Edition Pins and Patches [Video]

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Shopify

Levi’s doesn’t just want consumers to celebrate Pride month; it wants people to also wear it, via six limited-edition pins and patches that consumers can buy both in-store and through a new partnership with Snapchat, Shopify and Darkstore.

Snapchat—which has done a series of these e-commerce activations with various partners from Jordan Brand to Adidas—is working with Levi’s again to bring together the first multi-product commerce experience to the app. The activation, debuting on Jun. 7 and running till the end of the month, will let consumers unlock a special Pride Lens by either visiting one of 30 Levi’s locations via a Snapcode, or by receiving a Snapcode from friends. With the Pride lens, consumers can try on a denim jacket in two different shades as well as customize the jacket with six different pins and patches. Customers can then order it via the app, and Darkstore, a fulfillment company, will ship the products to consumers in the U.S. within …

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