Lexington Travel Campaigns : Look at Lexington [Video]

VisitLEX, Lexington’s tourism partner, has joined forces with Cornett agency to create an ambitious new campaign titled Look at Lexington. Encouraging travelers to discover a convenient, affordable, and authentic getaway, the campaign highlights the best of the Bluegrass State. As part of their recovery strategy, VisitLEX is utilizing pandemic relief funds from the American Rescue Plan to create video, OOH, digital display, social media, and sponsored media content ahead of the spring travel season.

The campaign’s centerpiece, a quirky 30-second TV spot, features a charismatic host promoting Lexington as the ultimate Kentucky destination, with the tagline “The coolest, Kentucky-est getaway.” VisitLEX VP of Marketing, Leslie Miller, explains that the campaign aims to raise awareness of Lexington’s unique attractions and picturesque landscapes, making it an alluring destination for tourists worldwide.