Digital Marketing

LinkedIn Ads & Retargeting: Watch This Before You Spend Another Dime On Advertising! – Justin Rowe [Video]

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LinkedIn Ads & Retargeting: Watch This Before You Spend Another Dime On Advertising! – Justin Rowe

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?

The answer is probably a lot less than you could be.

That’s why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.

Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it’s him.

In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you’re thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.

Here’s an overview of what we went through:
0:00 – Intro
1:46 – Coming from different backgrounds brings the uniqueness to marketing
3:52 – From the restaurant industry to the marketing industry
7:48 – Lead gen vs demand gen on LinkedIn
11:50 – How to structure the ads on LinkedIn
17:50 – Shaping organic community
19:40 – Targeting ads to specific companies
21:40 – Should ads in the feed lead people to the website
25:20 – Video vs photo vs text, what works best?
30:03 – What is the average frequency of showing ads
32:42 – new changes in marketing
37:00 – Leads don’t always generate revenue
38:07 – Team structure and what’s next
41:42 – The importance of a good youtube channel
45:20 – Retargeting website visitors with youtube ads
46:10 – Diversifying and testing other channels
49:19 – Advice for the Funky Marketing audience
50:40 – Outro



Funky Marketing Show is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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