SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems?
Travis Clinger thinks so, and he wants to see a solution before things get out of control.
In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, LiveRamp, talks about the emerging category of data “clean rooms”.
Clean rooms allow companies to use and share data in a controlled and secure environment, ensuring that sensitive information is protected and that the privacy of consumers is not violated.
An IAB survey found a growing number of companies adopting the tools.
Just Released! IAB #StateofData Report 2023: Data Clean Rooms & the Democratization of Data in the Privacy-Centric Ecosystem. It shows why & how #datacleanrooms are crucial for #audienceinsights, #measurement & #data activation. More at #ALM2023! Download: https://t.co/j7fXcOFc8v pic.twitter.com/3G8QBkH5GT
— IAB (@iab) January 24, 2023
But O’Connell said that Beet Retreat had heard concern.