The Powerball Jackpot campaign has been revitalised, with DDB Aotearoa rolling out a fresh look and feel over the last eight months.
The revitalised creative sees two Powerball dots – technically called ‘tittles’ – transformed into 3D characters for 17 new TV stories, sharing their dreams of winning big.
A tittle is that little dot that sits above letters like ‘i’ and ‘j’ and Powerball’s two have been given arms, legs and a big personality, taking on the imagination of the everyday Kiwis who play Powerball.
Matty Burton, Group Chief Creative Officer, DDB explains: “The team wanted to create some new heroes for Powerball. The new dot characters come from the ‘millions’ mentioned in each draw, and we’ve brought their stories to life in a relevant and dynamic way,” he says.
The breadth of the campaign has spanned across a multitude of assets, including 208 POS, 1300 digital banners, 17 …