Small Business Marketing

Low Budget Facebook Ad Strategy [Video]

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Low Budget Facebook Ad Strategy

Local business owners and market-ers – this is for YOU! Engagement campaigns are one of my favorite strategies for hyper-local ads with small budgets and small time frames.

Running the ads as engagement sends the ad out to people who are most likely to engage and interact with the ad. One of my theories as to why it works so well is that it tells the algo that people are engaging with the content and sends it out even further.

This is also a great way to get social proof on the ad, get more eyeballs on the ad, and awareness for the business in general.

Sometimes, it works really, really well, and I get a TON of notifications which makes me question the ad budget. Always good to check anyways!

Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners.

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