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Mailchimp Goes Social for Super Bowl With Commercial Interruptions [Video]

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Social Media Marketing

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Online platform Mailchimp hopes to have a big presence during the Super Bowl for its customers, but that won’t be on the broadcast feed of the game, nor the livestream. The brand hopes to bring attention to its small to medium business customers with a social media campaign that will run throughout the Big Game.

The campaign, “#BigGameSmallAds,” is designed to spread the love Mailchimp’s SMB customers through alternative messaging that highlights those smaller brands’ short ads on social media in hopes of reaching a bigger audience.

Mailchimp itself will have a presence during the broadcast, thanks to its first national Super Bowl ad that will be running during the game thanks to its new affiliation with Intuit QuickBooks. For this campaign, however, after each Super Bowl commercial airs live, Mailchimp will join the conversation through Twitter by sharing a small business alternative to the big brand featured in whatever commercial …

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