Martin Kihn, SVP of Market Strategy joined the Dubai User Group to present everything we needed to know about Salesforce CDP.
Martin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on marketing data integration and analytics. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in digital marketing analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name starring Don Cheadle. His most recent book is “Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement” (Wiley), co-written with Chris O’Hara.