Published on Feb 20, 2019
Dear marketers, how much marketing do you REALLY do?
There's a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department:
1/ Marketers aren't doing enough marketing
2/ Marketers are expected to be good at everything
3/ Leadership aren't approving budgets for specialists skills
It's going to be a team effort to solve this…
As marketers, …
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