Are you using Planoly? Hootsuite? Mail Chimp? An isolated CRM? Digital marketing has become a complex web of properties, platforms, rules and tactics that must all work together under a unified strategy.
Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects and more customers. Marketing automation can give you a richer, more detailed picture of potential customer behaviour.
Betach Solution’s Marketing Analyst Kendra Davidson and Sales Director Luke Demeter discuss how marketing automation can help drive efficiency to create a more connected customer experience from start to finish.