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Landing Pages and Conversion to Sale

Marketing Champions with Derrick Lawter from Funnel Construction [Video]

Derrick LawterOwner/CEO at Funnel Construction Website Address: https://funnelconstruction.com/

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Derrick Lawter from Funnel Construction. To learn more, check out https://funnelconstruction.com/

Marketing Startegy wise, I see many companies moving more towards funnel-based marketing and focusing on conversion rates as a priority. As far as advertising, the emerging platforms such as TikTok will make for an interesting couple years in the industry as certain ad platforms will emerge as better suited for certain campaigns.

We focus on a funnel-based marketing approach, helping companies narrow down on a very specific customer journey and then building the automated funnels that will move them through this journey smoothly. We operate on the principle that a low conversion rate bottleneck on any specific stage of your funnel could be holding your entire ROI and revenue back.

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Categories
Landing Pages and Conversion to Sale

Increase Your Lead Conversion Rate in 2023 - 4 Steps to Follow With Darrell Evans [Video]

Have you ever wondered how to boost your lead conversion rate? I've got some tips for you in this video.The best marketing strategy is always lead generation, wherever it may come from. And if you look at it that way you've got to think about your entire marketing strategy and what you're doing to attract new leads and turn them into customers.The process of getting leads and responding to them is doesn't have to be difficult.There are ways to make it more effective.Getting clear about your buyer personas, learning where you can find them online, giving them the right invitation, and having the right call to action all make the difference in a high conversion sales page...These are four things that are going to boost your conversion rate exponentially in 2023.Make sure to watch the whole video to find out the biggest and most common mistake businesses do that costs them customers!