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Marketing Cloud Lead Capture Ads into CRM [Video]

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Marketing Platforms and CRM

Marketing Cloud Lead Capture Ads into CRM

Cameron Robert shows 4 ways to send your Facebook or TikTok Leads into Salesforce CRM and other 3rd party CRM/Data Warehouse solutions.
The desired outcome of this processes is to make your new leads conform to your existing SubscriberKey process.

Note: Some of these processes can be very technical and may have licencing impacts on your instance. Always check with you Marketing Cloud Admin/Architect before implementing complex solutions/configurations.

Key Moments:
0:00 – Introduction
3:11 – Check CRM & TikTok Prerequisite
5:00 – Solution 1: Extract & Transfer
17:31 – Solution 2: Journey Builder
30:02 – Solution 3: AMPscript & SSJS
43:25 – Solution 4: SSJS API
45:01 – Summary

Related Links:
• Cam’s GitHub Gists: https://gist.github.com/camrobert
• SFMC Companion: https://chromewebstore.google.com/detail/sfmc-companion/kllkonffdjfimimaellfmgnakhlbeicg
• TikTok Lead Ads Integration: https://youtu.be/Ov9dG6NZp6k
• CreateSalesforceObject: https://youtu.be/y3WfjmkUzQ0
• Run AMPscript in SSJS: https://youtu.be/zHNFhS77zJc

Documentation:
• CreateSalesforceObject: https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-salesforce/mc-ampscript-reference-salesforce-create-object.html

Contact:
https://www.linkedin.com/in/camrobert/
https://www.cameronrobert.com.au/
https://twitter.com/AusCamRobert

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