Social Media Marketing

McDonald’s teams up with Ralph Kaminski to honor restaurant patrons in new campaign by DDB Warsaw [Video]

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WARSAW, POLAND — In the first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to empower all minorities and promote openness.

The campaign, developed by creative agency DDB Warsaw, is placed in the creative platform “MyMcDonald’s: You are number one here,” which highlights the main emotional benefit of the app and loyalty program – the feeling of appreciation.

To demonstrate that McDonald’s rewards the loyalty of its customers, every app user will have the opportunity to exchange loyalty points for exclusive perks and artist performances played on a McDonald’s tray using AR technology.

In an unexpected extension of the artist’s concert tour, loyalty program members will have the chance to win tickets for Ralph’s Concert Tour where …