Microsoft Taps Bing AI to Generate Shopping Guides [Video]

In a bid to improve the e-commerce experience on Bing, Microsoft will use AI to create shopping guides tailored to users’ interests. 

The new “Buying Guides” feature is among three Bing enhancements Microsoft announced today. The goal is to simplify the online shopping experience at a time when Redmond has already embraced OpenAI’s ChatGPT tech for Bing, Windows, and Microsoft Office programs.  

In a blog post, Redmond said it’s applying the Buying Guide feature starting today to back-to-school shopping for college students. A customized buying guide will appear if you type the words “college supplies” into the Bing search engine. 

Once the search is made, Microsoft says: “Your shopping assistant for the web will do the research for you, using AI to generate a tailored Buying Guide that tells you what to look for in each category, offers product suggestions, and shows the specifications of multiple, similar items next to each other in a …