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Marketing Analytics and Reporting

Mind Readings: Why Marketing Case Studies May Be Ineffective – Christopher S. Penn [Video]

A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies.

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Christopher Penn 0:15

Alright, let’s talk case studies, case studies, case studies.

What is the case study? When you look at the traditional term and the way …

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