Mobile devices have changed internet behavior and the way content is consumed. But many content creators have not adapted.
Smartphone and Tablet Usage
According to a recent study of 12 billion hits on web pages, 63% of users in North America used a Smartphone to visit the web pages and 34% used a Tablet.
Photo Credit: Freepik
There is a difference in how people use Smartphones and Tablets.
People prefer to use Tablets rather than Smartphones to read long form content (57% vs 43%) and watch videos or movies (40% vs 30%).
Tablets are considered more of an “at home relaxation device”. They are used more in the evening hours and on the weekend.
This represents an opportunity for content creators and curators to supply content that caters to Tablet users such as:
- Blog Posts
- Leisure Focused Content
Challenges posed by Smartphones and Tablets
Tablets and Smartphones present challenges. The small screen sizes affect how text and video content are displayed.
Poorly formatted content can be difficult to read and turns people off.
These problems that can be fixed easily.
Learn How. Get our Free Download – 12 Ways to Make Your Content Mobile Friendly.
Text Formatting Problems
- Headlines Wrapping over the Body of Text:
2. Illegible Fonts
Fonts are so small they are illegible no matter which way you hold your Smartphone. To read the text you need to enlarge it on your screen.
Portrait Mode on Samsung Galaxy S5
Landscape Mode on Samsung Galaxy S5
Video Formatting Problems
When a Video is not sized correctly for the device screen size, black bars appear in different areas:
Bars on the Top and Bottom of the screen
Bars on the Left and Right of the screen
Bars on all Four Sides of the screen
Why you will Lose Mobile Users
1. Mobile users will Bounce Off your site or piece of content.
- Poorly formatted and displayed content is a turn off to mobile users.
2. Mobile Users will Abandon your content if it loads slowly.
- If your content does not load within 10 seconds mobile users will leave.
How to Fix your Content
Learn how to make your content more attractive to mobile users in MediaVidi’s Free Guide 12 Ways to Make your Content Mobile Friendly.
Get all the the Tips and Tools you need to fix these problems quickly and boost your mobile traffic now.
Photo Credit: de Bib Leuven