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Navigating the seas of social media: Whats your strategy for agency growth? [Video]

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Social Media Marketing

Upon the launch of the agency’s 2024 Agency Playbook, Propeller’s Branwell Johnson lays out the rules of the game for agencies using social media to grow.

There’s a saying for business prospecting that you should ‘fish where the fish are’.

Vast shoals of fish have been swimming around social media in recent years, making it a hugely important pool to explore.

Social media platforms, of course, offer a huge opportunity to connect with relevant audiences, build brand awareness, and drive leads via exciting inbound marketing. Increasingly, decision-makers are also using it to research partners and solution providers. At the very least, they’re regularly reviewing the content on these platforms for useful insights and case studies that can help with their own business strategies and career growth.

The LinkedIn effect

LinkedIn hit an impressive a billion usersat the tail end of last year. That number contains a great number of potential business leads. For agencies looking to expand their client base …

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