Social Media Marketing

Nerium – Truth in Advertising [Video]

Watch/Read More investigated Neora, formerly known as Nerium International, a Texas-based multilevel marketing company that sells a line of skin care products, as well as supplements, and found that the company and its distributors used unsubstantiated disease-treatment claims to market products and atypical income claims to recruit distributors.

  • Notified company of findings
  • Filed complaint with FTC
  • Filed complaint with TX attorney general
  • Notified the DSA
  • FTC sued company
November 1

The FTC sues Nerium (under its new name Neora) and its CEO Jeff Olson in federal court alleging that the company operates as an illegal pyramid scheme and falsely promises recruits they will achieve financial independence if they join the scheme.  The lawsuit also alleges that it deceptively promotes EHT supplements as an antidote to concussions, chronic traumatic encephalopathy caused by repetitive brain trauma, Alzheimer’s disease and Parkinson’s disease.  The same day, Nerium sues the FTC for allegedly attempting to improperly change direct selling laws.

December 18

As part of its 2017 investigation