Gmail and Yahoo have imposed new email rules for bulk senders (aka email marketers). This video shows you exactly what you need to set up to make sure your emails hit the inbox and don’t go to spam!
These new email rules for 2024 focus on email validation and email authentication to combat spam with the new Gmail AI algorithm. For all the nerdy details, here is the post that explains everything straight from Google – https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
Here is my post that teaches you how to setup and grow your email list – https://www.milesbeckler.com/how-to-grow-your-email-list/
Follow along in this email marketing video that shows you exactly how to verify your email address in your autoresponder and how to set up the SPF, DKIM, and DMARC records at your domain name’s DNS.
Here are the links shown in the video:
I recommend aweber for new email marketers – https://www.milesbeckler.com/aweber
Here is the Aweber post that walks you step by step through the process: https://help.aweber.com/hc/en-us/articles/19827128387867-How-to-comply-with-Google-Yahoo-s-new-sending-requirements-before-February-2024
Here is the Aweber post about the SPF record; https://help.aweber.com/hc/en-us/articles/4410070518427-Do-I-need-to-update-my-domain-s-SPF-record-The-answer-is-No
How to scrub your list in Aweber – https://www.youtube.com/watch?v=-O6QH2Es1tA
If you’re on ActiveCampaign, here’s the link to their tool to help you get verified – https://www.activecampaign.com/dkim-spf-check/
Here is the text from the document I was showing in the video so you can have a checklist to follow to get your new email sender requirements set up based on the new rules from Gmail and Yahoo!
Step-By-Step! Here’s How To Comply With Gmail & Yahoo’s New Email Rules For 2024:
Step 1: Verify your YourName @ YourDomain.com email address!
Step 2: Add your DKIM records to your domain’s DNS zone via a Cname record
Step 3: Add your DMARC records to your domain’s DNS zone via a TXT record
Step 4: Add your SPF records to your domain’s DNS zone via a TXT record
Step 5: Get your domain name set up at https://postmasters.google.com and keep your spam rate below .3%!!!
By taking these 5 steps, your email marketing should not be affected by these changes and you should continue to hit the primary inbox with all of your marketing emails.
If you skip these processes, you risk having your emails go straight to spam, lowering your open rates and your click-through rates… Which would result in less revenue for your online business.
Time stamps for chapters:
0:00 New Email Rules For 2024 From Gmail and Yahoo
0:15 What Is Email Authentication & Why Does It Matter
0:26 Email verification and authentication checklist
0:45 5 Steps Required To Comply With The 2024 Email Rules
1:50 Step 1: Verify Your Email Address
2:50 Step 2: Set up DKIM By Adding CNAME Records to Your DNS
3:31 How To Add Your DNS Record To Your Domain Name In Cpanel
4:35 How To Verify You Added Your DKIM Record To DNS Correctly
4:52 Step 3: Set up a DMARC Policy With A TXT Record In DNS
5:27 How To Verify You Set Up Your DMARC Policy Correctly
5:39 Step 4: How To Setup Your SPF Record With DNS
6:22 How To Setup New Email Rules And Authentication On ActiveCampaign
6:52 Aweber vs. Activecampaign? Which Email Marketing Tool Is Best?
8:36 Step 5: Set Up Google Postmasters & Monitor Your Spam Rate
9:03 What To Do If Your Reported Spam Rate Is Above .3%
9:41 Scrubbing Your Email List
10:26 Important Last Words