A 2020 survey found that 65% of South Carolina small businesses did not have an e-commerce platform.
COLUMBIA, S.C. — The goal of any small business is to reach its customers either in person or online. But a 2020 survey revealed that 65 percent of South Carolina Small Businesses did not have an e-commerce platform.
Almost everything sold at Salty’s Board Shop on Devine Street is made to be seen in person.
“A lot of what we carry, you know, people want to touch and feel and try on,” said Owner Paul Goff. “People could come in and gain knowledge about skateboarding or snowboarding or whatever it is that they’re into.
15 years ago Goff saw the future coming and created a website. He said he was glad he did when the pandemic hit.
“We still did curbside and we also did same-day delivery within a 10-mile radius. It helped a little bit,” said Goff.
Main Street …