Social Media Marketing

New Zealand Dairy Giant Fonterra Looks To Nab Share Of Multi-billion-dollar Nutrition Market [Video]

Watch/Read More

New Zealand dairy giant Fonterra is entering the booming wellness nutrition market as it seeks to attract new customers and grow its business in new directions.

The dairy cooperative, which is New Zealand’s biggest company, is hoping to grab a share of the $500bn global health and wellness market with wellbeing brand Nutiani.

The move is part of the company’s strategic plan to increase profits and diversify the business as milk consumption plateaus and consumer nutrition needs change.

The dairy giant is investing heavily in research and development – it will reach $160m per year by 2030 – as it aims to become a leader in nutrition science and innovation.

Nutiani aims to take advantage of the booming global health and nutrition markets by creating products and services that leverage Fonterra’s research investments and IP.

The multi-billion-dollar nutrition markets are predicted to grow steadily over the next few years. Currently, …