You might’ve read articles or received emails about changes happening in Google Analytics. If you have NOT yet created a Google Analytics 4 property (or don’t know what that even means), this video is for you. You’ll learn what’s happening, how it affects you, and what you should do about it so that you can continue measuring user activity on your website. In a nutshell, the previous type of Google Analytics property (called Universal Analytics) will be going away, so it’s important that you set up your website and data configurations in the newer type of property: Google Analytics 4. In this video, Matt shows you exactly what to do for the best migration experience. Here are the key steps to begin: 1. Log in to https://analytics.google.com 2. Go to Admin 3. Go to GA4 Setup Assistant 4. Click “Get started” RESOURCES for more detailed steps and information: What’s happening? …

3 Steps to Building a Targeted Audience
Not yet migrated to the new Google Analytics? Simple steps to get started. [Video]
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