O’Connell Of Forrester Explores The Consumer-Marketer Divide – Beet.TV #DigitalMarketing [Video]

SAN JUAN, Puerto Rico—Analyst Joanna O’Connell spends much of her time at Forrester these days researching how consumers think about advertising. And while “it’s not an awesome story,” she sees marketers taking the steps to better understand things like identifying overlaps in their user base and considering needed organizational changes.

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